This is a Phoenix based festival in its 3rd year. However, for the first year my goal was to ground it in the geography of Phoenix. What says Phoenix based film festival better than a cactus created out of film.
Here’s a logo where the name says nothing at all about what the company does. Since this was a company that does embroidery I made an open contour drawing and threaded the tail through a needle which stands in for the letter L.
This was a fun project. The goal was to create a logo rooted in the 70’s for today’s baby boomers. It was created with the idea that a neon sign would be made out of it and installed on a restaurant.
Project specs called for creating a logo for a canibis company and updating the iconic leaf design to meet today’s more sophisticated medical user’s sensibilities. Sinsemilla means “without seeds” in Spanish.
The Audacious Advertising Company logo called for something a bit abstract. Note how the A can be construed as either a small a or a capitol A.
The project speck called for a masculine logo with an outline of Red Mountaiin superimposed over the wordmark. I convinced the client to go with this version. Clean, masculine and placing Red over Mountain mimicking the shape of Red Mountain did the trick.
This hand drawn logo was created for a company that designs stickers to commemorate hikes at different local trails in and near Phoenix. The symbol projects strength and stability.