Your branding manual, or style guide if you prefer, is an essential tool for establishing brand identity. It acts as a key document that helps content creators communicate a consistent message to your audience.
What A Branding Manual Can Do For Your Brand
Your branding manual communicates your company’s design standards to your company, printers, advertisers, and marketers. Having a framework to work within keeps your brand relevant and related to your brand’s mission, vision, and goals. Referencing your branding manual when making print or web design decisions ensures that your content distinguishes your brand from its competitors, and is cohesive and consistent. This consistency is important because it helps establish a strong brand voice that resonates with your audience, which is essential for building brand awareness. Over time, that awareness and consistency build trust.