Writing content for algorithms (spiders) and not people will increase your Google Ranking. Advertising on the Internet is expensive and often confusing as to whether you are getting any return on your investment. Writing content for people may or may not hit your target audience. Feeding the spiders however, will attract people.
Spiders are Internet algorithms that search the web for content. They don’t care about you or your product or service or whether or not you have the Good Housekeeping Seal of Approval. Spiders care about one thing, and one thing only: Spider Food. Writing content for algorithms or feeding the spiders as I like to call it, will increase your chances of getting found and increasing your Google ranking.
They are hungry. Adding keywords to your text is like offering a mere snack. Spiders will ignore a snack in favor of a casserole every time. A casserole is a whole menu of items, like keywords, transition phrases, links, and content length. Throw in the kitchen sink and you have a casserole that the spiders are sure to find.
Each time a spider finds your casserole you rank a bit higher. When you rank higher in a web search then people start to find you.