Phoenix Entrepreneurs: Facebook Group Page

JBDesign-Phoenix Entrepreneurs was formerly Social Media Marketing for Beginners

Slide 1

Facebook Group pages represent communities that have gathered
around a specific purpose or cause. It could be your love of art, your interest in classic cars, or anything else.

SLIDE 2-Objective

But here our objective is to build a give work community that will
extend the organic reach of our business pages on Facebook.

Slide 3-Purpose

To grow organic reach. Because before we can sell, we need to get our posts in front of more people to build our fan base..

SLIDE 4-Main Idea

Each of our business pages have a certain number of followers.
When we join together as a group we utilize the collective followers
of everyone in the group. If you and I are in a group together and my
business has 2 followers and your business has 2 followers, now my reach is 4 instead of 2. The more people in the group, the more potential reach. But this group is closed, meaning it is only available to the 14 business pages that are represented by the people
in this room. But that doesn’t limit our reach to only our collective followers.

As an example, I shared a business post of one of my
clients. One of my friends saw it and followed my client’s business page. My client has added a follower, and if that follower shares my client’s business page to her friends, then the potential is for
followers to grow exponentially.

SLIDE 5-Background

For some background: Facebook was originally set up for friends and family to connect. Because of this FB ranks those posts by your
friends and family higher than they do business posts.

There is a meme floating around Facebook that FB only releases your post to 25 of your followers. That is a myth. What FB does is rank posts by friends and family higher so they show up at the top of your feed. With posts that have the most engagement are at the top
of the list. Business post show up at the bottom of your feed and many of us only scan the top.

However, FB also acknowledges that because people opt into groups they have indicated higher interest and therefore groups posts rank
higher than business pages.

So how do we do this?

SLIDE 6

It’s a strategy I call GIVE LOVE GET LOVE.

We are going to learn how to get people to Know, Like & Trust us. And think of us as the go-to expert.

We are doing this because when people know, like and trust us they are more likely to follow us and ultimately purchase our goods and
services.

SLIDE 7

Many of us are speeding
towards selling and making money. But when you come to the cross-roads of Hard Sell and Know, Like & Trust you will
gain far more traction by slowing down and building your fan base. And you do that by posting engaging content that informs and/or entertains, that gets lots of engagement so your posts show up higher
in FB’s feed.

SLIDE 8

How do we spread the love? TELL ME. ie., When Diana posts
something about real estate, we engage in her post by making a comment. She engages back and now her post has climbed a little higher in feeds, and because she has your endorsement she is closer
to building know, like & trust with our collective followers.
The more engagement the higher it will climb and the more people it will reach.

SLIDE 9

Another way to spread the love is to SHOW ME

The emojis just below your post are ranked with the exception of the like emoji. FB’s thinking is that it does not take any effort to click on like, because it’s right there. But to click on one of the
other emojis you have to hover over the like button and then scroll
over to the emoji that you want to convey, and because that take effort it gets ranked higher.

SLIDE 10-CLOSING/SUMMARY

JBDesign-Phoenix Entrepreneurs is a group of 30 Phoenix based businesses that have formed a give work group to expand our organic reach and build our businesses.

SLIDE 11-Q&A

SLIDE 12-Q&A K cont.

How do we sign up as our business page?

From your home page on the left menu bar scroll down to groups

A page of groups will pop up. All will have a join button.

Click on the join button and a list of your pages will pop up

Scroll to your business page and click on your business page.

Then click on Join Group.

Fill out the questionnaire.

Wait for admin to approve your request to join.

You will see your groups listed in the left nav bar of your
personal home page.

SLIDE 12-THANK YOU

JBDesign-Phoenix Entrepreneurs

Phoenix Entrepreneurs Closing Summary

SLIDE 10-CLOSING/SUMMARY

JBDesign-Phoenix Entrepreneurs is a group of 30 Phoenix based businesses that have formed a give work group to expand our organic reach and build our businesses.

SLIDE 11-Q&A

SLIDE 12-Q&A K cont.

How do we sign up as our business page?

From your home page on the left menu bar scroll down to groups

A page of groups will pop up. All will have a join button.

Click on the join button and a list of your pages will pop up

Scroll to your business page and click on your business page.

Then click on Join Group.

Fill out the questionnaire.

Wait for admin to approve your request to join.

You will see your groups listed in the left nav bar of your
personal home page.

SLIDE 12-THANK YOU

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