𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗕𝗹𝗼𝗴 𝗣𝗼𝘀𝘁 𝘁𝗼 𝗯𝗲 𝗙𝗼𝘂𝗻𝗱 𝗯𝘆 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲𝘀: For some of you who already do this, Great! But for others who are unfamiliar with Search Engine Optimization (SEO), I hope this post demystifies SEO for you. It is not a monster to be afraid of, nor is it something only WEB people can do. Once you start doing these things you will start writing blog posts that rank higher and that people will see when they conduct an Internet search.
These SEO tips come straight from Yoast SEO with minor edits that do not change the message substantially.
𝗞𝗲𝘆𝘄𝗼𝗿𝗱 -A keyword is essentially any word or phrase you use
when searching with a search engine.” In a simple language, any single
word related to your business, product/services which can be useful for
𝗞𝗲𝘆𝗽𝗵𝗿𝗮𝘀𝗲- Combination of those keywords is called key phrase. https://www.quora.com/What-is-the-difference-between-keywor…
1. Internal links: Make sure to add some! Link to other places on your site where more on this information can be found.
2. Image alt attributes: Add your keyword, keyphrase or synonyms to the
alt tags of relevant images! Do this in your website’s media library.
3. Text length: The recommended minimum is 300 words. I have actually
seen websites with little or no text. Algorithms search for text! Your
website is not working for you if you don’t have text on it.
Outbound links: Add at least one outbound link to your text. If you
keyword is “purple people eater”, for example, link that text to an
online article where your website visitors can learn more about purple
5. Keyphrase in introduction: Place your phrase at the beginning of the first sentence of your blog.
6. Keyphrase length: 4 words.
7. Keyphrase density: Use the keyphrase 2 times. Once in the first sentence, and then once again.
8. Keyphrase in meta description: When posting your blog to your
website, be sure to put your keyphrase or its synonym in the meta
9. Meta description length: Roughly 2 short
sentences or one long one. If you are using Yoast SEO the green color
bar will indicate the correct length.
10. Previously used
keyphrase: Each blog post needs a keyword, or keyphrase. You can reuse
them, but on your web pages try not to. One keyword per page. Unless
your SEO plugin allows more.
11. Keyphrase in title: Put the exact match of the keyphrase at the beginning of the title.
12. Title width: 4-6 word approximately. If you are using Yoast, like I
do, the plugin will give you a green indicator when you have reached
the optimum width.
13: Keyphrase in slug:
is the title that appears when an Internet search is conducted. Google,
for example, calls up a list of pages. The words in blue are the slug.
The text below it is the meta data description. You control what appears
here. Ideally you would have your email or phone number in the meta
data description making it super easy for people to contact you.
When you add your blog to your webpage, and you have an SEO plugin,
Yoast or another plugin, you will have an opportunity to input all the
14. Backlinks, I am not covering backlinks here because that is a longer discussion. I will address it in a future post.
I hope this post, SEO Your Blog Post & Get Found, has demystified Search Engine Optimization (SEO) for
you. Without SEO your website is not working for you. Optimizing the
text (and images) on your website means that your website is doing its
job and reaching your potential customers.